J.R. Custom Guitars and Repair is the work of Joe Reynolds, a skilled luthier and mechanical engineering graduate from Virginia Tech who has turned his passion for guitars into a thriving craft. As founder of J.R. Customs, Reynolds brings technical precision and hands-on expertise to every guitar repair, custom build, and upgrade that comes through his Willis shop.

Beyond standard setups and fretwork, Reynolds specializes in custom guitar builds tailored to individual players’ needs and visions. His background as lead guitarist for Massacre in Tranquility gives him real-world insight into what working musicians demand from their instruments. This combination of building experience, repair skills, and active performance makes him uniquely qualified to diagnose problems and optimize playability.

The shop handles everything from routine maintenance and electronics upgrades to complete custom instrument construction. Reynolds approaches each project as both craftsman and artist, applying meticulous attention to detail whether he’s adjusting action, refurbishing a vintage piece, or building a one-of-a-kind guitar from scratch. His engineering training and years of hands-on luthier work ensure instruments leave his bench playing and sounding their absolute best.