North American Instrument Company has been handcrafting fine electric guitars in St. Petersburg since 1961, bringing over six decades of luthier expertise to Florida’s Gulf Coast. Founded as an alternative to mass-produced factory instruments by craftsmen connected to the Fender movement‚including R.S. Armstrong, a friend of Leo Fender himself‚the shop maintains deep roots in American guitar-building tradition.

While specializing in custom boutique guitar builds that allow musicians to be fully involved in designing instruments tailored to their playing style, North American Instrument Company also applies this meticulous craftsmanship to vintage guitar work. Their luthiers work with premium South American and African woods, including carefully aged tonewood, to create instruments like the Texas Special, Florida BluesMaster, and American Legend Series models.

The shop’s expertise in guitar construction translates directly to their repair capabilities, with technicians who understand every aspect of instrument setup, fretwork, and restoration. Operating by appointment only, they offer personalized consultations for both custom builds and guitar repair services, maintaining the hands-on, detail-oriented approach that has defined their work for more than sixty years.