Mad-Rockin’ Guitars brings over 40 years of hands-on experience to the Monona area, operated by luthier George B. Alan who has been building and repairing guitars since the 1980s. His career spans from Madison’s music scene through Seattle’s grunge era, where he worked alongside high-profile acts while honing his craft at recording studios and live venues across the country.

This custom shop specializes in guitar setup, fretwork, and complete instrument customization. The shop excels at custom and boutique guitar builds, transforming stock instruments into high-performance machines with upgraded pickups, re-profiled necks, stainless steel frets, and custom electronics. Mad-Rockin’ Guitars also handles vintage guitar work and restoration, including complete rebuilds of flood-damaged instruments.

Beyond standard guitar repair services, the shop designs and manufactures its own proprietary vibrato systems and components. They build handcrafted cigar box guitars and ukuleles from scratch, demonstrating deep knowledge of tone woods, resonator design, and proper intonation. From routine maintenance to complete custom builds, this shop combines decades of playing and technical expertise with a commitment to making guitars that truly rock.