Bertie’s Music has been a cornerstone of El Paso’s musical community since 1996, when founder Larry Serna started the business in his garage with a simple mission: keep the city’s music alive and thriving. Nearly three decades later, that passion continues through quality instrument sales, flexible rent-to-own programs, and comprehensive repair services.

The shop’s expert technicians handle everything from guitar setups and fretwork to complete instrument restoration, serving students, educators, and professional musicians throughout El Paso. With specialized experience in orchestra and school band instrument support, Bertie’s has become the go-to resource for keeping violins, trumpets, saxophones, and other instruments in peak playing condition.

Their repair shop tackles both routine maintenance and complex restoration work, with guitar techs who understand the precise adjustments needed for optimal tone and playability. The team’s dedication to craftsmanship ensures every instrument‚from student guitars needing basic setups to vintage horns requiring delicate restoration‚receives the attention it deserves.

From its humble garage beginnings to its current status as a trusted full-service music store, Bertie’s Music continues helping El Paso musicians sound their best.