A Sound Choice has served Branford’s music community for over two decades as a locally owned music store where owner Ken Johnson’s 50+ years of playing experience directly informs the shop’s approach to instrument care. The repair shop handles all stringed instruments, from routine guitar setups and seasonal adjustments to more involved fretwork, pickup installations, and custom modifications. Their guitar techs pride themselves on quick turnarounds for restringing and minor repairs while giving more complex luthier work the time it deserves.

Beyond guitar repair services, the shop maintains a full inventory of acoustic guitars, electric guitars, basses, drums, and percussion instruments from quality brands like Alvarez. A Sound Choice also provides essential orchestra and school band instrument support, including rentals that help students get started. The teaching studio has offered guitar and bass lessons since day one, tailoring instruction to individual students of any age or skill level. With effects pedals, accessories, and a Reverb storefront expanding their reach, this Branford institution combines hands-on repair expertise with a genuine passion for helping musicians find their sound.